Myoka FPV — Driving Mass Downloads
Marketing Strategy Document

Driving Mass Downloads.

Gran Turismo for drones. The first FPV simulator RPG.
PLATFORM
Steam · UE 5.6
CURRENT STATE
Demo · Physics Tuning
OBJECTIVE
Mass Acquisition

Built by an Olympian.
Forged for drone pilots.

A 10-year story of mastery before a single line of code. The same discipline that put Hector on two Olympic teams now shapes Myoka's design philosophy: realism without compromise, progression that teaches, and a refusal to ship anything less than world-class.

Solo Developer · Founder
Hector Cotto
Sprint Hurdles LLC · Raleigh, NC
Building Myoka FPV since December 2023
  • '08
    Beijing Olympics 110m Hurdles · Team Puerto Rico
  • '12
    London Olympics 110m Hurdles · Team Puerto Rico
  • Hurdle Magazine Coaching education brand · 7,000+ coaches since 2016
  • UE5
    Solo Unreal Engine 5 Developer Full-stack design, code, art, audio, marketing

"I know first-hand how frustrating it is to crash your first drone, break it, and have no idea how to fix it. That's exactly why I'm building Myoka."

— Hector Cotto · 2× Olympian · Founder & Sole Developer

Two Olympic Games as a 110m hurdler taught Hector the only thing that matters in pursuit of "impossible" goals: obsessive iteration over a long horizon. That same mentality powers Myoka — a project that fuses Gran Turismo's licensing system, Star Citizen's realism, and Final Fantasy's RPG depth into a single FPV simulator.

Solo development isn't a constraint here — it's creative integrity. Every system in Myoka, from the BetaFlight-integrated physics to the drone build mechanics to the in-game economy, ships with a single coherent vision behind it. No committee. No compromise.

Olympic Track Record
Proof of multi-year mastery under pressure
10y+
Operating Experience
Hurdle Magazine — profitable digital education business since 2016
2+
Years In Build
Demo on Steam · 100+ beta testers · 15+ levels shipped

A $54B drone market
controlled by one company.

DJI built a global empire on consumer drones — and just got locked out of the U.S. The market is wide open for the first time in a decade, and pilots have nowhere to learn the skills the new generation of drones will demand.

70%
Global Drone Market Share Held by DJI
— LATEPOST · 2024
$54B
Global Drone Market Size · 2024
— DRONE INDUSTRY INSIGHTS
$95B
Projected Market Size by 2034
— ELECTROIQ · 2025
$250M
Drone Racing League Acquisition (2024)
— INFINITE REALITY · APR 2024
The U.S. just banned new DJI drones from import.

In December 2025, the FCC banned the import, marketing, and sale of new DJI and Autel Robotics drone models in the U.S. — the largest disruption to consumer drones in a decade. 80% of U.S. pilots fly DJI. Their next drone won't be a DJI. They'll need to learn FPV — and they have nowhere to learn it.

Investment Thesis

Myoka is the flight school
for the next generation of pilots.

Existing FPV simulators (Liftoff, Velocidrone, Uncrashed, DRL Sim) are physics tools for pilots who already know how to fly. They have no progression, no narrative, no economy, no education path. Myoka is the first FPV simulator built as an RPG that teaches — every license, every drone build, every gig is designed to produce a pilot whose skills transfer directly to a real quadcopter.

SKILL 01
Stick Coordination
Real-World Result

Throttle/yaw/pitch/roll mastery transfers 1:1 from sim to physical drone. BetaFlight integration ensures the muscle memory is correct.

SKILL 02
Drone Building
Real-World Result

Frame, motor, ESC, FC, VTX, camera selection. Players learn what each component does — before spending $600 on hardware.

SKILL 03
Cinematic Work
Real-World Result

Orbit, follow, reveal, and dolly shots taught through gigs. Pilots ship portfolio work before they buy their first real drone.

Free to play.
Three revenue streams.

Myoka is free — every player gets full single-player flight access on download. The business model layers on top: a Star Citizen-style virtual hangar, brand-licensed drones, and a first-of-its-kind replica-Earth advertising platform where real brands buy real spots in a city pilots can fly through, around, and into.

PILLAR 01
Free Single Player

Load a level, pick a drone, fly. The on-ramp every FPV pilot wants — competitive with Liftoff, Velocidrone, Uncrashed. Zero cost, zero friction. The funnel.

Comparable: Rocket League F2P (2020) — 50M downloads in 24 months
PILLAR 02
Replica Drone Hangar

In multiplayer, pilots buy fully replicated drones from real-world FPV brands — 50+ models at launch. Fly the exact build before you spend $600 on hardware.

Comparable: Star Citizen ships — $800M+ raised on virtual vehicles alone
PILLAR 03
In-World Brand Advertising

A monthly-rotating ad inventory in a 1:1 replica city. Real brands buy real spots — billboards, storefronts, building wraps — that pilots interact with, not glance at.

Comparable: OOH industry — $9B+ U.S. annual spend
1M
Downloads
50K
Concurrent Active Pilots
3
Revenue Streams Active

At 5% concurrent-active (industry benchmark for successful F2P titles), 1M downloads sustains 50K live pilots moving through the city at all times. That's the audience real brands buy.

The Real Unlock

In-game ads are a category no one has built yet.

Brands have been buying billboards on highways for 100 years. They pay $2,000–$8,000/month for a single mid-sized city placement that drivers see for 5 to 7 seconds — passive, forgotten, unmeasurable. Myoka is a 1:1 replica of a real city. When a pilot flies through it, they don't pass a billboard at 60 mph. They orbit it. Land on it. Fly under it. Use it as a navigation landmark. The dwell time on a Myoka brand placement isn't 5 seconds — it's the entire flight session.

Real-World OOH
A Billboard in Raleigh
  • Cost$2K–$8K / month
  • Dwell Time5–7 seconds, passive
  • EngagementGlance at 60 mph
  • MeasurementEstimated impressions
  • InventoryFixed, finite
Myoka In-World
A Brand in Myoka City
  • CostComparable pricing
  • Dwell TimeEntire flight session
  • EngagementOrbit, land, fly through
  • MeasurementExact play data
  • InventoryMonthly rotation, scaling
First Partner Confirmed Camera Butter — a respected real-world FPV brand — has signed on to be replicated in-game. Their drone, their branding, in Myoka's hangar. Proof of concept that the partnership model closes.

The product is real.
The operator has already done this.

Live demo on Steam. 100+ beta pilots already flying. 15+ levels in production. And a founder who has already sold half a million dollars in performance-marketed digital products — running the exact playbook Myoka's growth strategy depends on.

Live gameplay · UE 5.6 · Demo build available now on Steam
2+
Years In Solo Build
Continuous full-time development since December 2023. Design, code, art, audio — every system shipped by one person.
100+
Beta Testers Worldwide
An active community already flying the demo. Real feedback loops driving iteration on physics, levels, and UX.
15+
Demo Levels Shipped
Suburban environments, indoor TinyWhoop courses, freestyle bandos, license exam zones. Built in UE5, all flyable today.
LIVE
Free Demo on Steam
Cleared Valve's review bar. Players are downloading and playing right now — no gatekeeping, no friction.
$500K+
In Performance-Marketed
Digital Sales · Hurdle Magazine

Before Myoka, Hector built and ran Hurdle Magazine — a digital sports instruction brand selling coaching products to track & field coaches since 2016. $500K+ in cumulative sales, driven by Facebook and Instagram ad campaigns running into a ClickFunnels-based sales engine. The same playbook Myoka's acquisition strategy depends on — already proven, already profitable, in a different vertical.

Meta Ads ClickFunnels Email Funnels A/B Testing Lookalike Audiences CPA Optimization
The Acquisition Edge

User acquisition cost is the single largest risk in any consumer game launch. Most indie devs build the product. Far fewer can run a Meta ad funnel that converts profitably at scale. Hector has — for nearly a decade.

The physics is very, very good.
Now we tune to perfection.

MODE 01
Cinematic
Self-leveling, smooth, camera-first. The gateway flight mode for new pilots.
MODE 02
Angle
Tilt-limited control with response curves. The middle ground between safe and free.
MODE 03
Full Acro
Unrestricted, rate-based. The mode real FPV freestyle pilots fly competitively.
The Tuning Contest

Players don't just play — they help calibrate the simulator. Every tune is saved and reviewed. The tune that brings the quadcopter closest to real-life wins.

  1. Download Free demo on Steam to anyone with a controller and curiosity.
  2. Tune Adjust rates, PIDs, and feel. Every parameter players touch is data we receive.
  3. Submit Tunes are saved server-side. Closest to real-life flight wins.

Phoenix Motors.
The Flagship.

Phoenix D1 typeS-Zero — flagship FPV drone
FLAGSHIP MODEL · 2024

PHX-D1

typeS-Zero

The flagship of Phoenix Motors — Myoka's premier in-game brand. Awarded only to pilots who achieve gold across every license class.

Frame
True-X · 5"
Motor
2207 · 1800kv
Battery
6S · 1000mAh
Weight
550g
Equivalent to the Gran Turismo "Concept Car" — the ultimate award unlocked by passing every license test at gold.

Pass the test.
Earn the drone.

In the same way Gran Turismo awarded free cars for passing license exams, Myoka awards free drones. Each medal tier unlocks progressively more capable hardware.

Live widget — click through to the Yaw exam
CLASS 01
Cinematic
  • Phoenix Nana
    GPS / Return-Home
  • Phoenix Helios
    ActualRates / Angle Mode
  • Phoenix Down
    Video / Photos / Full Settings
CLASS 02
TinyWhoop
  • Phoenix Seabreeze
    Angle Mode
  • Phoenix Chirp
    Full Acro Mode
  • Phoenix Falcon
    2S LiPo / Upgraded Motors
CLASS 03
Freestyle
  • Phoenix Bubi
    3" / 6S
  • Phoenix Zeebee
    5" / 4S
  • Phoenix Jet
    5" / 6S
Phoenix D1 typeS-Zero
Awarded for All Gold across All Classes — 5" / 6S

Three direct ads.
Then the world expands.

The first three ads pull players to download. Everything after comes from in-game brands — building a fictional universe that lives outside the game.

PHASE 01
Direct Download
  • Raw Video — No call to action. Let the physics speak.
  • Call-Out Flight Modes — Cinematic, Angle, Acro side-by-side.
  • Meet the Developer — Talk-to-camera. Authentic. WIP.
PHASE 02
In-Game Brands
  • Myoka School of Drones & Aviation — Recruitment ad in the style of "Attend Boston University."
  • Phoenix Motors — Flagship promos echoing Porsche and Ferrari.
  • Military Recruitment — Starship Troopers tone. Foreshadows the war.

You know how RPGs go.
We're just leveling up.

01
The Student
Player begins in suburban Raleigh. Living at home. Yoka the Doberman puppy. The dream: attend Myoka School of Drones & Aviation.
02
Cinematic License
Pass the exam. Take cinematic gigs. Fly safely, frame beautifully.
03
TinyWhoop License
Earn it. Take indoor freestyle gigs. Sharpen reflexes in tight spaces.
04
Freestyle License
The final certification. Take outdoor freestyle gigs. By now, the player officially knows how to fly.
Gran Turismo for Drones
If the game ended here, mission accomplished. But it doesn't end here.
Join the Cause

Those Starship-Troopers-style military commercials? They were never just flavor. They were a setup.

When the player has earned every license — when their hands move on muscle memory — the call comes in.

The world needs experienced pilots. There's a war. We have to save the world. Of course.